.

.

CHRISTY NG X STARBUCKS

.

"Beauty and the Crane"

 

.

Once upon a time, a Crane of gold and blue looked up to the moon.
He spotted the beauty of the moon—Chang Er humming a melody filled with
love and tenderness; with longing. “She must miss home,” the Crane wondered.

.

“Perhaps if I could gift a flower from her hometown, she would not feel so
lonely.”

.

And thus, the tale of Crane’s quest to fetch the flower to the Beauty begun—a
tale of love and tenderness.

.

Of longing.

.

Of home.

.

.

........

 

.

BEHIND THE PRINT

 

.

The tale of Chang Er has long been the prevailing tale for the mooncake festive.

Hence, we decided to write an extension of that tale, a modern day folklore in

the design of our print.

.


We incorporated the fabled bird of China, the Chinese Crane—a symbol of

noble character that represents luck and longevity.

.


The Mid Autumn Festival celebrates the gathering and reunion of family

members and thanksgiving. This is represented by the tale of the Crane fetching

Chang Er a flower from her hometown to quell her nostalgia of family and home.

.

 

.

.

 

.

COLOUR SCHEME

.

Burgundy red symbolizes luck, joy and
happiness in Chinese culture.

.


Blue represents the element of wood in
Chinese culture and symbolizes
immortality and advancement.

.


Gold is an imperial colour in traditional
Chinese that symbolizes power, royalty
and prosperity.

.

.

.