Christy Ng X DHL

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CHRISTY NG X DHL

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"DEUS EX MACHINA"

 

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Christy Ng knows the hustle. From indie shoe designer to fashion house — from making shoes in her mother’s living room, selling them in local markets, to opening multiple brick and mortar retail stores across Malaysia — Her career has been based on ambition, innovation, and irrepressible drive. She is constantly pushing forward. And she needed someone to get her message out: Dreams are meant to be pursued, even on heels.

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The Deus Ex Machina — DHL works like clockwork to cater to humanity’s growing need for efficiency, to deliver her wardrobe whenever and wherever she wanted it; and she loves that.

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#PaintTheStreetsYellow with the new #DHLxChristyNg Collection, dropping Dec 1.

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BEHIND THE COLLABORATION

 

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Inspired by the courier service that delivers every day, this collection is our homage to all DHL employees who are always there for us, rain or shine!

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We share the same commitment to strive for a consistent balance between ecology, economy and society.

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We want to do better for our planet by reducing the usage of single use plastic one small step at a time. The future is sustainability and we want to keep it affordable.

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COLOUR SCHEME

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The collection utilises DHL’s Iconic Post Yellow - a homage to all DHL employees who work tirelessly to get us by these difficult times, through rain or sunshine. Yellow also radiates joy and self-expression, a message we value dearly at Christy Ng.

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The black straps on the bags are similar to road pavements, representing the streets that Christy grew up on, and her wish to provide everyone there with positivity. With the collection, we’d like you to paint the streets you live on in yellow (positivity) - delivering aid and joy in these trying times to those who might need it.

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